While replica digital magazines represent a fit for many publications and document archives, their ability to truly engage readers is limited. Replicas give readers tools to view information in a familiar format, but not to interact with the content or brand.

But what if your readers could instead be engaged with your content?

What if readers were able to give feedback, watch videos, listen to podcasts, play games, or see product comparisons in real time. Expanding content from the page to the web can be an exciting experience; one that leaves the reader feeling as if they are part of the action and not simply a spectator. These engaged and active readers interact your content by choosing what they see, hear, and experience. This new sense of participation in the conversation causes readers to stay longer, read more, and return more often.

Choose a case study below to see how effective interactive publishing can be at engaging readers and shoppers.